Ameed Riaz
Mr. Ameed Riaz (born 1965) is Mr. Ashraf Riaz’s youngest son. An alumnus of Harvard Business School and the IBA Karachi, he has completed various business related programs from other prestigious institutions like the IMD in Lausanne, Switzerland and the Singapore Institute of Management (SIM).
Mr. Ameed began his professional career in 1989 with handling the marketing of the family’s dairy and milk-food business, and subsequently launching a new consumer brand family. In 1992 he moved to EMI (Pakistan) Limited, the country's largest and the oldest music label, which the family had acquired. By 1995 he joined the family’s IT company, Wavetech (Pvt) Limited, and spent the next fewyears marketing Information Technology.1999 saw him shifting to the Overseas Manufacturer’s Representation and the Chemical / Industrial Raw Material Distribution business area, which he managed till 2008.
He was formally asked to takeover as the group Chief Executive of Imrooz in 2009 and is successfully leading the group businesses since then.
Mr. Ameed, in keeping with the family tradition of appreciation for music, art and literature, has been actively involved in the field of music and acting over the last 25 years. An avid reader, Mr. Ameed has been part of The Grips Theatre Pakistan for over two decades, appearing in numerous children’s plays and other productions on stage and television.
The younger generations of the Riaz family are also carrying forward the family tradition by keenly engaging with performing arts through music, film making, visual arts, organizing literary evenings and teaching and writing in more than one language.